Commentary
A Career of Disruption
Please allow me to introduce myself. My name is Owen Moon, CEO of FIXED OPS DIGITAL and a new Expert Panel Contributor for Dealer Marketing...
Dynamic Pricing: Can Dealer Operations Take Lessons from the Airlines?
Many of us have had the experience while booking a flight, of watching the price for a seat change as the plane fills up as the time for the flight...
Ed Roberts on People, Self-Development, and Advice for New Leaders
As we began our research, it became apparent that this would not be a standard COO interview. Ed has successfully implemented human centric ideals...
Oops They Did It Again
Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the...
Supply Chain Issues and Inventory Challenges For Franchised New Car Dealers
The automotive industry has experienced a variety of challenges since the beginning of the pandemic, and with ongoing supply chain issues impacting...
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
Parts eCommerce Fuels Revenue Growth in 2021
Despite the intense economic challenges and supply issues that occurred during 2020 and 2021, dealers selling parts online with an effective...
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Connecting & Collaborating to Grow to Boost Your Dealership
By now we have become all too familiar with the realities of limited inventory, looking for alternative ways to help customers and create profit can...
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
An Excellent Customer Experience Needs the Human Element
Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long...
