Commentary
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
If You See Something, Say Something
Anyone travelled recently? I’ll bet you’ve heard “If you see something, say something,” blaring over the loudspeakers at the airport? Why? What are...
It's Embarrassing, Almost.
Manna, H2Go, Copco, Zojirushi… Any ideas what these have in common? Here’s a few more examples, which may give it away: Tervis, Hydro Flask, Thermos,...
Revolutionizing the Dealership Experience in the Intelligence Age
Artificial intelligence (AI) is not just a buzzword, but a powerful force that is reshaping the automotive retail landscape. As we stand on the brink...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
Owl Chores
My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...
From Vendor to Partner: Insights from Behind the Desk
Written by John Vincent, Director of Business Development at Apex Automotive. Also known as the "Director of Everything +1," John is a multi-talented...
Marketing Alignment & What I Wish the Auto Industry Knew
Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....
Compliance in Motion: Lessons from Seismic Activity to Shampoo Bottles
There's a natural order to the universe. For example, we don't float off the earth because of gravity. There will always be the story of the birds...
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
