Commentary
Is it Time to Make the Entrepreneurial Leap?
The last year and a half has been one of the immense transitions and has left many of us asking if we’re in the right place and if what we’re doing...
2021: Will Your Car Dealership Go From Success to Hot Mess?
I’m not one to sugarcoat a crisis, but the pandemic has created at least one happy consequence for car dealers — vehicle shortages. With people...
The Automotive Retail Shift
The automotive industry on the retail side has been seeing some nice profitable shifts in recent months. Here we are in the hottest-selling part of...
Embracing Change As a Leader - Get Comfortable With Being Uncomfortable
Leaders who embrace change have a dynamic team with a stronger and healthier culture, whereas dealerships that aren’t open to change tend to BE...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...
Using Data to Connect on-Line and in-Person Car Shopping
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
One Size Does Not Fit All: The Importance of VIN-level Targeting
It’s always exciting when you purchase a one-size-fits-all shirt: it serves many purposes, anyone in your family can sport it, and you don’t have to...
The Coming Wave of the Electric Vehicles and the Impact on Auto Retail
We have all read and heard the recent headlines around the auto industry. Electric, electric, electric. It is coming fast and furious! Depending...
Have You “Lost Interest” in the Cash Deal?
After a recent F&I Master’s class, I came back to the dealership better, stronger, and faster than before. That class taught me about having a...
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4...
Dealer Risk Mitigation: Expectations & The Fountain of Youth
My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got...
Beyond the Shopping Cart: The New Era of Going Digital
The automotive retail industry is changing at the most significant pace in its hundred-year history. COVID-19 has accelerated retail trends in the...
