Commentary
Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let's finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology...
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
Automotive Careers: What It Takes to Move Up the Ladder
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations and...
Your Dealership's New Unforeseen Competitor. How Will You Keep Up?
Your dealership isn't competing with the dealer next door, it's competing with Netflix. The fight for digital real estate is real. In-market car...
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
Master the Art of Seeing Clearly to Create a Culture of Success
In the unforgettable words of New York Yankees legend Yogi Berra, "You can observe a lot by just watching." Perhaps hidden within that bit of classic...
Dealers: Are You in the Clubhouse?
If anyone missed high school cliques, you could thank Clubhouse for bringing that feeling back. Yes, the newest social media app is consuming our...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
The Calm After the Storm
It's finally December 37th and your last deal is in the books and you have officially gone from hero to zero. The last rush of commercial deals and...
In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia
On December 21, news had spread that the man behind most of what we do in this industry today had passed away, well respected industry legend, Ralph...
