Commentary
Embrace Change as a Leader for Your Dealership to Thrive
If we have learned anything during the pandemic, it’s time we get comfortable with being uncomfortable! The good news is leaders that embrace and...
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
Do You Understand the Components of Your Garage Insurance Policy?
Try this flavor-filled description: “There’s a sense of cornmeal next to sawdust, oily vanilla, and a hint of fresh honey sweetness that entices your...
Dealers Will Soon Have More Choices for Connected Car Services
In past articles, I've touched on the many services that dealers can expect from Connected Car technology. Some of these have included vehicle...
Bubble Wrap: Follow the Logic Filled Road
We have all ordered a product that was shipped to us most likely in a cardboard box. Inside that box, the product we ordered, was probably covered in...
The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...
Are Dealers Ready for “Telematics Right to Repair?”
In the November, 2020 election, voters in the Commonwealth of Massachusetts passed a ballot initiative, Question 1, by an overwhelming margin (75%...
A Guide to Getting More From Your Digital Retailing Tools
When I joined the automotive industry, the Chevrolet Celebrity was the top-selling car in the U.S. A lot has changed in the intervening 35 years....
Building Customer Relationships with Tactile Action-Based Marketing
If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right...
The Saga of the Hdx 27 Gallon Containers and Your Dealership
So, I sold my RV, (please hold your applause) and needed to buy HDX 27 gallon storage containers to keep “my stuff,” which had previously lived in...
B+: Social Responsibility through Heliotropic Leadership
How do we make a positive impact other than just selling cars? Not just in our attitudes but in our actions. What does it mean to be positive? When...
Connected Car Opportunities in Parts and Service
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...