Commentary
Drowning in Demands: 5 Key Ways to Stay Afloat
Written by Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group. Colby is also an Auto Remarketing “Dealers Under 40”...
Are you Managing your Brand? A Perspective on Brand Identity
In the race for technology, electrification, digitization, AI, automation, and more have we lost the core essence of what the brand is? What it...
The Dealership Litigation Hold: Unpacked
These Are A Few Of My Unfavorite Things. (Sing with me here…) “Gossip and taxes and unpleasant divorces, Pulling of wisdom teeth, with...
The Case for Happiness: How Employee Engagement will Improve your Dealership's Bottom Line
In an industry obsessed with customer experience (CX), it is easy to get lost in the excitement of high-tech solutions or zoom in on internal...
H.I. > A.I. - Human Interaction is GREATER than Artificial Intelligence
Yes, a title to get attention. We all have heard so much about how much Artificial intelligence is now being leveraged in almost every industry,...
The Barf Bag - U.S. Patent 7,041,042: And Other Dark Dealership Tales
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
When Corporate Responsibility is Personal
I can carry a conversation about diversity, equity, and inclusion (DEI) like any other executive, and I ensure that our company follows policies that...
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
Parts Departments: the key to dealership success
In my work with hundreds of parts departments, I’ve witnessed time and time again parts and service departments being undervalued and neglected by...
Harnessing the Power of the Parts Department in the New EV Era
As the automotive industry races towards an increasingly electric future, dealerships face the challenge of adapting to the rise of electric vehicles...
