Commentary

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...

Have you heard the news? CSI is cancelled! No, I’m not talking about the popular forensic crime scene TV show. I’m referring to the customer...

The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...

Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...