Commentary

The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...

Top Tips from Social Media Award Winning Dealers
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

Team Building Ideas That Aren't Lame
The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...

Service Apps: the Automotive Retail App
Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...

Want Sales From Social Media
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...

Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

How to Personalize your Dealer Website and Gain a Competitive Advantage
With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...

Content Marketing for Small Auto Dealerships
As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

Using Fear to Your Advantage in Leadership
There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...

A Dealer’s Perspective on Video SEO
I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

What Can We Learn from this Election?
So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....

The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...