Commentary

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

There you are, standing at the helm of your sailboat in the midst of the worst storm of your life. You hold tight to the wheel as the boat flies...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....

Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...

Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...

In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...

According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...

I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...

The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...