Commentary

It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...

Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...

Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...

It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...

The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...

Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...

When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help...

The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...

Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...

Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....