Commentary

The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...

Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...

Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....

In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...

In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Stan Sher

• Jul 30, 2014

The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...

New fair lending requirements that affect automobile dealerships were issued by the Consumer Financial Protection Bureau (CFPB) last year. While...

It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...

No doubt your dealership has been spending a portion of your advertising budget in paid search advertising. You probably have fairly reasonable...