Commentary
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Bad Credit Auto Loan Helps Auto Dealerships Boost Sales
To increase automotive sales, the dealers require opportunities. Only the marketing team can provide opportunities by attracting maximum new...
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Google: Online Car Shopping is Now the Norm
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...
dealership websites should stop chatting and start communicating
New Behavioral Analytics Technology Finally Make Relevant Website Communications Possible In the last couple of years, chat for dealership websites...
Every Dealership Should Have a Video Marketing Campaign
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...
Three Things to Expect from Your Digital Marketing Partner
Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...
Targeting In-Market Shoppers with Big Data
In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...