Commentary

Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...

In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...

Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...

Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...

If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually...

Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...

Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...

The idea of artificial intelligence is still not yet completely digested by everyone. Or, will it ever be? At least so say most bloggers and...

Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...

As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm...

In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...