Commentary
What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...
4 Signs it’s Time to Hire a PPC Professional
In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...
Attention Car Dealers...How Is Your Internal Online Reputation?
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...
Online Marketing to Reach Today's Consumers
The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...
CFPB and F&I eMenus
New fair lending requirements that affect automobile dealerships were issued by the Consumer Financial Protection Bureau (CFPB) last year. While...
Reaching Your VSC Superfans
It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...
Advanced PPC Geo-targeting to Drive More Sales
No doubt your dealership has been spending a portion of your advertising budget in paid search advertising. You probably have fairly reasonable...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...
The Secret to F&I Product Penetration—A Customer Loyalty Program?
Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...
Mobile Marketing Drives More Calls to the Dealership
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...