Commentary

It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...

Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...

From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...

In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...

With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...

Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...

I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...

To increase automotive sales, the dealers require opportunities. Only the marketing team can provide opportunities by attracting maximum new...

For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...

Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...

New Behavioral Analytics Technology Finally Make Relevant Website Communications Possible In the last couple of years, chat for dealership websites...

With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...