Commentary

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...

John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...

We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...

Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...

If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...

Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...

Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...

Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...

Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...