Commentary

Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...

John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...

We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...

Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...

If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...