Commentary
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...
Mobile Analytics and the Digitally Savvy Auto Consumer
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...
The Dealer's Dilemma: Spend or Invest?
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....
Lot Stocking: Sometimes Familiarity Isn't Your Friend
Familiarity is often a dealer’s friend. You arrive at work at the same time, greet customers the same way, negotiate deals the same way, and leave...
Why You Should Get to Know the Truck Accessories Market
Whether buying new or used, today’s customers accessorize their truck or SUV with aftermarket wheels and tires. It is the No. 1 way to personalize a...
Dealers and the New Art of the Transaction
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...
Does July's CFPB Rule Signal the End of Consumer Arbitration?
On July 10, the Consumer Financial Protection Bureau (CFPB) announced it was moving forward with the arbitration rule proposed last year. Under the...
How Multi-Brand Owner Groups Can Drive Profits Through Incentive Management
Large dealer owner groups move high volumes of vehicles for multiple marques. They look for synergy and cost savings everywhere, as well as...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success....