Commentary
Does July's CFPB Rule Signal the End of Consumer Arbitration?
On July 10, the Consumer Financial Protection Bureau (CFPB) announced it was moving forward with the arbitration rule proposed last year. Under the...
How Multi-Brand Owner Groups Can Drive Profits Through Incentive Management
Large dealer owner groups move high volumes of vehicles for multiple marques. They look for synergy and cost savings everywhere, as well as...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success....
4 Reasons to Update Your Dealership's Communication Tools
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...
Strong Sales + High Inventory: A Great Opportunity for Your Used Lot
Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
The Consumer Experience: Get It Right With Human Interaction
It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
How Do You Stack Up Against Your F&I Competition?
When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help...
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...