Marketing
Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide...
Should Your SEO Be Outsourced?
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for...
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic...
Research Reveals How Dealerships Optimize Their Digital Marketing Channels
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that...
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict...
Declined Service Work or Targeted Marketing Opportunity?
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry...
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a...
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say...
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance — especially in...