Marketing
Building a More Profitable Website
The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...
A Dealer’s Perspective on Video SEO
I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...
Your Best New Marketing Tool—The Truth
At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...
Domain Names and Online Marketing
Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...
Auto Dealership Sales Training for a New Era
Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...
Increasing Consumer Traffic
F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...