Marketing
Digitally Reactive Direct Mail Takes Retargeting to the Next Level
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...
Conversica Announces the Lead Provider Awards for 2018
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to...
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...
KardZee Introduces Omni-Channel Engagement Solutions for Automotive Industry
San Francisco — July 31, 2018 — KardZee, a mobile media platform that provides tangible and digital outreach solutions, announced today a new...
Dealer Demand for AI-Powered Marketing Solutions Helps Outsell Drive Strong Bookings and Revenue Growth
Minneapolis — July 26, 2018 — Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced today...
5 Proven SEO Tips for Dealerships
In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top...
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...
How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...
New Valassis Chatbot Streamlines Car Buying via Facebook Messenger
Livonia, MI — June 28, 2018 — Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive...
Top 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...
What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Digital disruption is a hot topic — it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss....
Proof Positive: Adtaxi’s Quantum Significantly Boosts Campaign Performance
Denver — June 20, 2018 — Adtaxi, one of the nation’s fastest-growing digital marketing agencies, today launched its new company website. The...