Marketing
Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic
The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing &...
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since...
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
Latest Research: Evolution of The Car Shopping Journey in 2020
CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI....
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
