Marketing
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI....
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
If there is a lesson to be learned from the first half of 2020, it's that things can change — fast. The COVID-19 pandemic has left an undeniable...
Did You Learn the Right Lessons From COVID19?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or...
Emerging Incentives Will Drive Demand. Here’s How Your Dealership Can Capitalize
With emerging markets on the rise and a complete shift in consumer behavior, dealers are forced to get even more competitive (who knew this was...
5 Ways Your Dealership Benefits From Driving Difference in Your Community
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional...
What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the...
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...