Marketing
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising...
How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond
The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...
Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store...
Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform
Cumming, GA — September 19, 2018 — Client Command, an automotive marketing technology company focused on engaging Active Shoppers™, today announced...
Affinitiv Completes Acquisition to Create a Full-Service Automotive Marketing Platform
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry-leading...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems
Orlando — September 10, 2018 (GLOBE NEWSWIRE) — Curaytor, a full-service digital marketing company that helps small businesses grow, today announces...
How Local SEO Helps You Outsmart the Competition
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to...
Downey Nissan Boosts Social Media Interactions 627% With Vboost Viral Videos
Newport Beach, CA — September 10, 2018 — In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan...
LotLinx Continues Push for Innovation, Adds Expert Product Manager to Leadership Team
Chicago — August 22, 2018 — LotLinx, the automotive industry’s No. 1 artificial intelligence (AI) company, announced today it has named Eric...