Commentary
Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There's no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
Master the Art of Seeing Clearly to Create a Culture of Success
In the unforgettable words of New York Yankees legend Yogi Berra, "You can observe a lot by just watching." Perhaps hidden within that bit of classic...
Dealers: Are You in the Clubhouse?
If anyone missed high school cliques, you could thank Clubhouse for bringing that feeling back. Yes, the newest social media app is consuming our...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
The Calm After the Storm
It's finally December 37th and your last deal is in the books and you have officially gone from hero to zero. The last rush of commercial deals and...
In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia
On December 21, news had spread that the man behind most of what we do in this industry today had passed away, well respected industry legend, Ralph...
Mask-less Socialising: What This Means For Your Dealership
There will come a time, sooner than we think at this point, where we'll be living in a post-COVID era. We'll be back at our favorite crowded bars,...
Is Your Dealership Site Ready for the New Era of Car Buyers?
People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....