Commentary
Mask-less Socialising: What This Means For Your Dealership
There will come a time, sooner than we think at this point, where we'll be living in a post-COVID era. We'll be back at our favorite crowded bars,...
Is Your Dealership Site Ready for the New Era of Car Buyers?
People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021
Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry's worst annual declines since at...
Creating the Ultimate Dealership Customer Experience
I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I...
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates...
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of...
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...
Don't You Agree? Fundamental Questions Answered Regarding Dealership Compliance
"I don't have to agree, but I do have to comply," said an old employee and friend of mine named "Hank." He said it with a wry smile whenever he...
Everybody is Your Friend, You Just Haven't Met Them Yet
I was leaving my building in downtown Denver, heading to the dealership in Boulder this morning and I was thinking to myself how grateful I am to...
Whose Task Is It Anyway: Dividing Labor to Save the Future
Since the industrial revolution, the clock has been ticking on human labor. As luck would have it, as jobs were eliminated, more jobs were created to...