Commentary
Did You Learn the Right Lessons From COVID19?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or...
How Prioritizing Innovation Is Your Dealerships Golden Opportunity
I love thinking of ways I can better serve my clients, build my business, and pursue my passion project, Carearing. But it's not always as easy as...
What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the...
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
3 Things Your Dealership Can Learn From a Blockbuster CEO
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of...
The Profit Is in the Process
On a typical workday my alarm starts at 5:30 am. That means, I usually roll out of bed about 5:45 after the second snooze button goes off. I head...
I'm Still Standing
“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll...
The Principles of Leadership and Self-Deception
There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business...
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat....
Remember to Be Human
The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email...
The Real Value of Third Parties in Automotive
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads...
Conquering the Corona!
They are coming in scared. They are wearing gloves. They are wearing masks. For the first time in history, they aren’t stealing our pens! In fact,...