Commentary
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
Is Your Dealership's Video Marketing Relevant to Its Target Audience?
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....
The Future of Virtual Reality and Augmented Reality in Automotive Retail
Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....
Things Need to Change for Women in the Automotive Industry
OK, full transparency from me: I have a 27-year-old daughter who sells new cars at a dealership. I can’t say that she has complained of any unfair...
Announcing the 2017 Acceleration Awards Winners
The Acceleration Awards were created to recognize and promote standout automotive vendors that offer unique products and services to increase sales,...
Keep Up With Cross-Shopping Customers by Using Mobile Location Data
It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...
October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
What Information From Big Data Actually Helps Dealerships Sell Cars?
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...