Commentary

At the end of 2017, the Department of Defense (DOD) issued a new interpretation of the Military Lending Act Rule (MLAR). If you are unfamiliar with...

With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...

If you haven’t arranged your trip to NADA Show 2018 this year — March 22–25 at the Las Vegas Convention Center — now is the time. This will be a very...

For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...

In the past year, IBM put out annual predictions for technology trends over the next five years. Among them were things such as superhuman vision via...

Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...

As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...

The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...

Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in...

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...

Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...

Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....