Commentary
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
How Military Lending Act Rule Changes Will Affect Dealers
At the end of 2017, the Department of Defense (DOD) issued a new interpretation of the Military Lending Act Rule (MLAR). If you are unfamiliar with...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
Have You Made Your Reservations for NADA Show 2018?
If you haven’t arranged your trip to NADA Show 2018 this year — March 22–25 at the Las Vegas Convention Center — now is the time. This will be a very...
How Artificial Intelligence Is Helping Flip the Script in Automotive
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...
Will Technology Bridge the Auto Financing Process Gaps?
In the past year, IBM put out annual predictions for technology trends over the next five years. Among them were things such as superhuman vision via...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...
Digital Marketing: Don't Count Your Clicks Before They Hatch
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...