Commentary

Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...

As we all know, the world of retail is swiftly changing, and the vehicle F&I industry is not immune to the ongoing shift. Vast changes in technology...

Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...

Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to...

News about harassment is everywhere these days. Why? Because harassment is everywhere. Although the problem has been recognized for decades, it seems...

If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s...

As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...

Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...

Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....

No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...