Commentary

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How Consumer-Identity Data Revolutionizes Automotive Marketing

Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...

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What We Learned From Dealers at NADA 2018

Another National Automobile Dealers Association (NADA) convention has come and gone, and for attendees, it was a whirlwind of information, sensory...

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3 Reasons Why Dealerships Should Shift to a Single View of the Customer

Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...

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Are Subscriptions the Next Big Automotive Disruption?

It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and...

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Does Your Online Presence Do Your Dealership Justice?

Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...

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Bolster Your Dealership's Digital Experience With Flexible F&I Solutions

As we all know, the world of retail is swiftly changing, and the vehicle F&I industry is not immune to the ongoing shift. Vast changes in technology...

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Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?

Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...

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There's No Such Thing as Giving Too Much Information to Prospective Buyers

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....

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What the Real Estate Industry Can Teach Dealers About Social Media

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...

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Top 10 Online Resources for Dealers

Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to...

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Know the Different Types of Workplace Harassment

News about harassment is everywhere these days. Why? Because harassment is everywhere. Although the problem has been recognized for decades, it seems...

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How to Be the Automotive Sales Version of Sherlock Holmes

If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s...

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