Commentary
Custom TV Channels Stop Competitors From Advertising in Your Dealership
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
What We Learned From Dealers at NADA 2018
Another National Automobile Dealers Association (NADA) convention has come and gone, and for attendees, it was a whirlwind of information, sensory...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Are Subscriptions the Next Big Automotive Disruption?
It seems that just when we wrap our heads around one new innovation, another one pops up. Between the continuing development of electric and...
Does Your Online Presence Do Your Dealership Justice?
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...
Bolster Your Dealership's Digital Experience With Flexible F&I Solutions
As we all know, the world of retail is swiftly changing, and the vehicle F&I industry is not immune to the ongoing shift. Vast changes in technology...
Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...
There's No Such Thing as Giving Too Much Information to Prospective Buyers
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....
What the Real Estate Industry Can Teach Dealers About Social Media
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...
Top 10 Online Resources for Dealers
Being an auto dealer comes with great opportunity, but operating the business side can be a daunting task. Dealers need resources that are easy to...
Know the Different Types of Workplace Harassment
News about harassment is everywhere these days. Why? Because harassment is everywhere. Although the problem has been recognized for decades, it seems...