Industry News

All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...

Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...

There are only a handful of ways consumers will contact your dealership, and picking up the phone is at the top of a list. Though call volume took a...

While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...

Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...

Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more...

Have you given thought lately about how the technological paradigm shift taking place in the automotive world might change your F&I processes? The...

The popularity of certified pre-owned (CPO) vehicles is at an all-time high, with 2014 marking the fourth consecutive year of sales growth. And the...

For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers...