Industry News

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...

If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...

Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...

Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...

It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...

Whether you’ve decided it’s time to transform your sales process or adopt a new technology, change management is a process you need to plan...

While your OEMs move their off-lease inventory to you to be retailed as certified pre-owned (CPO) models, be sure your F&I office is prepared to...

The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...

Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance...

Max Zanan

• Jul 28, 2016

The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...

Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...