Industry News

Previous CMO of Subaru of America and Dealer.com boasts over two decades of strategic marketing experience and a track record of phenomenal...

Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....

It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...

There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...

No doubt your dealership has been spending a portion of your advertising budget in paid search advertising. You probably have fairly reasonable...

Cherry Hill, N.J., May 2, 2014 — Subaru of America, Inc. today announced the departure of Dean Evans the company’s chief marketing officer. Evans...

It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...

Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...

Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...

Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...

From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...