Industry News

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....

For my automotive sales article this month, I thought that taking a little quiz might make for a nice 10-minute or so break from the routine. As...

In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...

If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...

In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Stan Sher

• Jul 30, 2014

The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...

These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...

New fair lending requirements that affect automobile dealerships were issued by the Consumer Financial Protection Bureau (CFPB) last year. While...