Industry News

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...

A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...

Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...

In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...

Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...

If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...

Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...

With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....

It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...