Industry News
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
The Best of NADA 2014
The 2014 National Automobile Dealers Association Convention is in the history books. Fortunately my new comfortable shoes held up through all the...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...
New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaign
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key...
Bad Credit Auto Loan Helps Auto Dealerships Boost Sales
To increase automotive sales, the dealers require opportunities. Only the marketing team can provide opportunities by attracting maximum new...
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Google: Online Car Shopping is Now the Norm
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...