Industry News
A 10-Step Customer Retention Primer
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...
Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in...
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...
3 Steps to Achieve Profitability in 2018
Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...
New Vehicle Prices Climb to All-Time High in December
Santa Monica, CA — January 3, 2017 — The average price of a new vehicle is expected to hit the highest point in history in December, according to the...
Fuel Your Digital Marketing With Seasonal Data About Consumers
Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....
How You Can Generate Synergy Between Sales and Service
In your dealership, who is engaging your customers and representing your brand? Is it the sales staff on the showroom floor? The receptionist? The...
December Auto Sales Expected to Close 2017 on a High Note, Forecasts Edmunds
Santa Monica, CA — December 20, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,587,640 new cars and trucks will...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...