Industry News
Cars.com Releases 2017 Year in Review
Chicago — December 7, 2017 — Millions of consumers spend time on Cars.com (NYSE:CARS) each month to shop, research and validate automotive purchase...
Why Lead Attribution Matters in a Crowded Digital World
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...
Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Dealers and Manufacturers
Chicago — December 5, 2017 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships,...
December Q&A: Inventory Management Is a Question of Balance
Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the...
Kahu by Spireon Wins 2017 BIG Award for Business
Irvine, CA — December 5, 2017 — Spireon, Inc., a leader in connected vehicle intelligence solutions, today announced its Kahu® connected car...
Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands
New York — December 6, 2017 — Tapad, the leader in cross-device marketing technology, and Freckle IoT, the global leader in multi-touch, offline...
International Nameplate Auto Sales Up in November
Alexandria, VA — December 4, 2017 — The American International Automobile Dealers Association (AIADA) today released November sales figures for the...
RouteOne Expands E-Contracting Finance Sources List With the Addition of Exeter Finance
Farmington Hills, MI — December 1, 2017 — RouteOne announces that Exeter Finance is now an available eContracting finance source for dealers...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
Is Your Dealership's Video Marketing Relevant to Its Target Audience?
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....