Industry News
Fuel Your Digital Marketing With Seasonal Data About Consumers
Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....
How You Can Generate Synergy Between Sales and Service
In your dealership, who is engaging your customers and representing your brand? Is it the sales staff on the showroom floor? The receptionist? The...
December Auto Sales Expected to Close 2017 on a High Note, Forecasts Edmunds
Santa Monica, CA — December 20, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,587,640 new cars and trucks will...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...
Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers
San Francisco — December 20, 2017 — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data...
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that...
Green Car Sales to Hit New Record in 2018, According to Edmunds Analysis
Santa Monica, CA — December 18, 2017 — 2018 is looking to be the greenest year yet for the auto market, according to new data from Edmunds, the...
Spireon Adds New Monitoring and Workflow Features to GoldStar to Reduce Costs and Complexity in Vehicle Finance
Irvine, CA — December 13, 2017 — Spireon Inc., a leader in connected vehicle intelligence solutions, today announced the latest enhancements to...
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...
How to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...