Industry News
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
What Information From Big Data Actually Helps Dealerships Sell Cars?
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...
5 Signs Your Dealership Is Leaking Customer Retention
A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...
Service: Now Is the Time for Dealers to Get Serious
Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
How E-Contracting Accelerates the Buying Experience
Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...
Why Mobile Marketing Is a Must in the Service Department
Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...