Industry News
Have You Made Your Reservations for NADA Show 2018?
If you haven’t arranged your trip to NADA Show 2018 this year — March 22–25 at the Las Vegas Convention Center — now is the time. This will be a very...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
Maintain Your Service Department's Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with...
All-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying
Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic...
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
How Artificial Intelligence Is Helping Flip the Script in Automotive
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...
Online Auto Advertising Expert Christy Roman Selected to Speak at Major Digital Conference
Miami — January 23, 2018 — Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in...
3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...
Will Technology Bridge the Auto Financing Process Gaps?
In the past year, IBM put out annual predictions for technology trends over the next five years. Among them were things such as superhuman vision via...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...