Industry News
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...
Meet Ilana Shabtay
If you know Ilana, you know she doesn't fit any mold. We met with her on a video call; she was in a coffee shop and warmly greeted someone she knew...
Establishing Connections Through the Parts Department
Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...
Right-Sizing Extended Electric Vehicle Warranty And CPO Policies, an Interview with Josh Bass, VP of Innovation at JM&A Group
"It's all about ensuring that JM&A Group stays ahead of the competition, specifically in the F&I Product space." The MAPConnected Vehicle Service...
Reimagining The Parts Return Process, an Interview with Jennifer Jones, Global Lifetime Warranty Manager at Ford Motor Company
Jennifer was encouraged by her high school science teacher to pursue her love of math and science with a career in engineering. When it came to...
Using Digital And Automation For Cost Effective Claims Processing To Optimize Operational Efficiencies, an Interview with Ed Roberts, COO of Bozard Ford Lincoln
"They were the first to give me an opportunity because up until that point, I was homeless." Meeting with Ed Roberts is always an experience that...
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...
Transparency And Trust: Overcoming Negative Price Perception, an Interview with Art Shaw, CEO of RepairPal
"I have built a framework from the best of everyone I ever paid attention to, and I don't read many books. I don't have a lot of time," Art smiles as...
ASOTUCON: These are a few of my favorite things
From the venue to the guest list to the panel-style workshops, this conference lived up to its infamous tagline, “the rebirth of the automotive...
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
Optimizing Quality Management Between Stakeholders To Reduce Warranty Risk and Costs: An Interview with Jason Payne, Founder, JPSI
When Jason Payne graduated with a Bachelor’s Degree in Mechanical Engineering, he also sold the web design company that he had started in his...