Industry News
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
Optimizing Quality Management Between Stakeholders To Reduce Warranty Risk and Costs: An Interview with Jason Payne, Founder, JPSI
When Jason Payne graduated with a Bachelor’s Degree in Mechanical Engineering, he also sold the web design company that he had started in his...
Enabling The Dealer Network To Optimize Parts, Service & Warranty To Drive Service Profitability: An Interview with Ashok Kartham, Chief Product Officer, Syncron
“In 1995, as web adoption was excelling and Internet browsers were engaging users I realized three key things. One, there was a clear opportunity for...
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from...
The Best Parking Lot Strategy
I'll be in trouble with my wife if she finds out I told you this. Do you have a strategy for getting the best space in the parking deck? From my...
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
10 + 10 = Exposure
Any one of these issues could cost you a lot of money. Consider the “what if.” What if…this were to happen or that were to happen? How would...
Exploring Influential and Impactful Automotive Advertising Campaigns (Part Two)
From 2001 on, the auto industry took a new approach for disruptive marketing that aligned with a world that was rapidly changing and evolving....
Exploring Influential and Impactful Automotive Advertising Campaigns
Advertising has come a long way since its humble beginnings. There's no doubt about it – marketing remains an ever-changing landscape: What worked a...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of...
Third Party Digital Retailers are Driving Leads in the 2022 Auto Industry Climate
In early 2020, no one could have imagined what the next two years would hold for the world- or the automobile industry. Through the shut downs of the...
