Industry News
26 Motivators and the GLBA
More than thirty (30) years ago, I made a list of what motivates people. (I’m not sure why I was motivated to make the motivation list though.) I...
Upcoming Recession? Embrace This Overlooked Profit Center!
There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a...
Meet Kaylee Felio
Sales and Marketing Director of Parts Edge Growing up, my dad was a carpenter and worked in construction, and my mom would occasionally work jobs to...
Meet Jacci Grillo-Noto
Director of Sales Northeast Kelley Blue Book ICO at Cox Automotive Inc. Jacci is a self-described "girly-girl" and the idea of not having running...
People in Automotive: Arnold Gacita Sr
– Founder of Petra Automotive Products! I am so thrilled to debut my new feature in Dealer Marketing Magazine where I get the honor of introducing...
Meet Adam Dennis
Adam Dennis grew up in Rhode Island and described himself as “a relatively athletic geek”. He played football and track and field, but also loved...
The 4 Must-Haves for Any Company Rebrand
Your company’s story and messaging are the core of everything: it’s how you market, how you sell, and how you retain loyal customers. The story is...
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Meet Owen Moon
CEO of FIXED OPS DIGITAL Owen grew up in a small town, "just 14,000 people," he shares. He went to college in his hometown. "My focus in college...
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Meet Steve Schmith
Director of Automotive Strategy, Acxiom Steve Schmith was paying his way through college working at Olive Garden when he met a girl. "I had been...
Dealership Risk
If you are a dealer, when you get up and place your feet on the floor in the morning, you put your assets on the line, expecting a return or profit....