Industry News
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Meet Owen Moon
CEO of FIXED OPS DIGITAL Owen grew up in a small town, "just 14,000 people," he shares. He went to college in his hometown. "My focus in college...
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Meet Steve Schmith
Director of Automotive Strategy, Acxiom Steve Schmith was paying his way through college working at Olive Garden when he met a girl. "I had been...
Dealership Risk
If you are a dealer, when you get up and place your feet on the floor in the morning, you put your assets on the line, expecting a return or profit....
Meet Ibrahim Mesbah
Originally from Egypt, Ibrahim’s family moved to Zambia when he was six months old. He attended a British international school and grew up in a...
Why You Should Be Concerned About Regulatory Oversight: How Regulators Do What They Do
For this month, something new. I’ve written this article so you can copy it and have each employee at the dealership sign it. Having written employee...
Meet Laurie Halter
Laurie Halter always loved writing stories and, from a very young age, knew she was destined to connect with people by sharing their stories....
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Meet Dennis Ephlin
Dennis' father inspired him to get into the industry, to fall in love with the industry he would be professionally involved in for 30-plus years; "I...
Live Launches: Commitment to Innovation
Live product launches have become an innovative marketing strategy aimed at creating hype around the introduction of new products and technologies to...
Meet Atul Patel
We met with Atul Patel, CEO of Orbee. A serial entrepreneur with a level of genuine excitement and energy which is unmatched. Atul Patel: Fast...