Industry News
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Meet Dennis Ephlin
Dennis' father inspired him to get into the industry, to fall in love with the industry he would be professionally involved in for 30-plus years; "I...
Live Launches: Commitment to Innovation
Live product launches have become an innovative marketing strategy aimed at creating hype around the introduction of new products and technologies to...
Meet Atul Patel
We met with Atul Patel, CEO of Orbee. A serial entrepreneur with a level of genuine excitement and energy which is unmatched. Atul Patel: Fast...
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...
Meet Ilana Shabtay
If you know Ilana, you know she doesn't fit any mold. We met with her on a video call; she was in a coffee shop and warmly greeted someone she knew...
Establishing Connections Through the Parts Department
Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...
Right-Sizing Extended Electric Vehicle Warranty And CPO Policies, an Interview with Josh Bass, VP of Innovation at JM&A Group
"It's all about ensuring that JM&A Group stays ahead of the competition, specifically in the F&I Product space." The MAPConnected Vehicle Service...
Reimagining The Parts Return Process, an Interview with Jennifer Jones, Global Lifetime Warranty Manager at Ford Motor Company
Jennifer was encouraged by her high school science teacher to pursue her love of math and science with a career in engineering. When it came to...
Using Digital And Automation For Cost Effective Claims Processing To Optimize Operational Efficiencies, an Interview with Ed Roberts, COO of Bozard Ford Lincoln
"They were the first to give me an opportunity because up until that point, I was homeless." Meeting with Ed Roberts is always an experience that...
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...