Industry News

building-integrations-for-automotive-an-adtech-and-martech-journey-1674069522115.jpeg

Building Integrations for Automotive: An AdTech and MarTech Journey

Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...

meet-dennis-ephlin-1673543762918.png

Meet Dennis Ephlin

Dennis' father inspired him to get into the industry, to fall in love with the industry he would be professionally involved in for 30-plus years; "I...

live-event-launch-1673262897071.jpeg

Live Launches: Commitment to Innovation

Live product launches have become an innovative marketing strategy aimed at creating hype around the introduction of new products and technologies to...

meet-atul-patel-ceo-of-orbee-1670960784935.png

Meet Atul Patel

We met with Atul Patel, CEO of Orbee. A serial entrepreneur with a level of genuine excitement and energy which is unmatched. Atul Patel: Fast...

why-an-accessible-website-matters-for-your-dealership-1670837906586.jpeg

Why Having an Accessible Dealer Website Matters to You

You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...

ilana-shabtay-1670402596516.jpeg

Meet Ilana Shabtay

If you know Ilana, you know she doesn't fit any mold.  We met with her on a video call; she was in a coffee shop and warmly greeted someone she knew...

establishing-connections-through-the-parts-department-1670262964601.jpeg

Establishing Connections Through the Parts Department

Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By...

nongmo-dealerships-1669795933028.jpeg

Non-GMO Dealerships

I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...

electric-vehicle-warranty-and-cpo-strategy-1666245672235.jpeg

Right-Sizing Extended Electric Vehicle Warranty And CPO Policies, an Interview with Josh Bass, VP of Innovation at JM&A Group

"It's all about ensuring that JM&A Group stays ahead of the competition, specifically in the F&I Product space."  The MAPConnected Vehicle Service...

jennifer-jones-mapconnected-1665506945063.jpeg

Reimagining The Parts Return Process, an Interview with Jennifer Jones, Global Lifetime Warranty Manager at Ford Motor Company

Jennifer was encouraged by her high school science teacher to pursue her love of math and science with a career in engineering. When it came to...

mapconnected-ed-roberts-1664784559708.jpeg

Using Digital And Automation For Cost Effective Claims Processing To Optimize Operational Efficiencies, an Interview with Ed Roberts, COO of Bozard Ford Lincoln

"They were the first to give me an opportunity because up until that point, I was homeless."  Meeting with Ed Roberts is always an experience that...

vendor-seo-scores-google-analytics-1664475699488.png

How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores

How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...

Stay Ahead of the Curve

Get exclusive insights, expert advice, and the latest trends in automotive marketing delivered straight to your inbox.

Join over 10,000 automotive professionals