Industry News
Clean Sheet Day and the Three Fs
Raise your hand if you love clean sheet day! ✋🏻 Please allow me to state this clearly: I. Love. Clean. Sheets. Who doesn’t love sliding into buttery,...
Ophelia Floods Auto Industry Inventory
A state of emergency has been declared due to Tropical Storm Ophelia not only in New York, but in New Jersey as well. New York City residents own...
5 Signs Your Parts Department Needs Help
The efficiency of a parts department is critical for overall business success. To achieve this, there’s a need for a transformation that can lead to...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
