Advertising + AdTech
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
How Artificial Intelligence Is Helping Flip the Script in Automotive
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...
Why Lead Attribution Matters in a Crowded Digital World
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...