Advertising + AdTech
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
Conversica Announces the Lead Provider Awards for 2018
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to...
How OOH Advertising Can Drive Customers to Dealers
The auto industry is harnessing new technologies, giving drivers experiences they’ve only dreamed about. The same is true of out-of-home (OOH)...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...
Top 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...
dealerTEL Helps Dealerships Track Call Success at Most Crucial Point—After the Phone Is Answered In-House
June 18, 2018 — dealerTEL, the only automotive technology provider that offers a 100% capture rate of inbound and outbound calls, today announced...
Flashtalking Launches Personalized Video for Tier 2
New York — June 19, 2018 (GLOBE NEWSWIRE) — Flashtalking, the leading global independent platform for ad management, data activation and unified...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
Trust the Process: Improve Your CRM Processes for Long-Term Success
In the sports world, the phrase trust the process has become popular among fans of organizations that make unusual (sometimes even questionable)...
How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns
For a carefully considered purchase like a vehicle, the internet is a dream come true. All of the information that a shopper could want is out there:...