Advertising + AdTech
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
What Is the True Price of a Lead?
The question of what is the true cost of a lead can be answered by different people in many different ways, but here we’re going to use the...
FollowPro Launches First U.S. “Pay Per Performance” Automotive BDC Call Center
Asbury Park, NJ — September 4, 2018 — U.S. auto dealers are continually confused by complicated third-party call center billing techniques. Paying by...
Auto/Mate Integrates DMS with ProMax, Helping Dealers to Streamline Lead Generation and Sales Process
Albany, NY — August 27, 2018 — Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with ProMax, a leading supplier of...
How Geofencing and Location-Based Targeting Increase Leads
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation...
7 Ways to Get Your Team On Board When Implementing New Technology
The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has...
Generations Digital Celebrates 1st Anniversary, Saving Clients From $3,000-$8,000 in Wasted Digital Ad Spend Monthly
Middletown, OH — August 21, 2018 — Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni,...
How Call Analytics Help Dealers Transform the Customer Experience
The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can...
Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising
Livonia, MI — August 14, 2018 — Valassis, a leader in activating consumers through intelligent media delivery, today released new research...
J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
New York — August 13, 2018 — Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
Atlanta — August 6, 2018 — Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it...