Advertising + AdTech
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...
The Dealer's Dilemma: Spend or Invest?
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....
Dealers and the New Art of the Transaction
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...
Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
3 Ways to Create Better-Performing Print Ads
Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...
Car Dealers: 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...
5 Steps to Convert Phone Calls Into Appointments and Sales
There are only a handful of ways consumers will contact your dealership, and picking up the phone is at the top of a list. Though call volume took a...
3 Easy Ways to Increase Your Customer Traffic
For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers...
What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...