Advertising + AdTech
4 Signs it’s Time to Hire a PPC Professional
In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...
How Dealerships Can Use PPC To Build Brand Awareness and Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...
Advanced PPC Geo-targeting to Drive More Sales
No doubt your dealership has been spending a portion of your advertising budget in paid search advertising. You probably have fairly reasonable...
How Mobile and Millennials Are Transforming the Vehicle Purchase Process
Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...
Mobile Marketing Drives More Calls to the Dealership
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...
New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaign
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key...
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...
Unexpected Ways to Use Google+ for Your Dealership
Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...
Four Tips for Turning Be-Backs into Sales
The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...
Want Sales From Social Media
Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...