Marketing
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
Every Dealership Should Have a Video Marketing Campaign
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...
Three Things to Expect from Your Digital Marketing Partner
Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...
Four Strategic Uses For LinkedIn
"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...
Five Video Tips from AJ LeBlanc
When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine...
Video Marketing and the New Internet Landscape
I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...
Targeting In-Market Shoppers with Big Data
In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...
The Future of Video Marketing with Scott Toland
For this month’s video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back...
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...
Beware the Automotive SEO Snake Oil
Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...