Marketing
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
How to Build a Killer Social Media Strategy for Your Dealership
Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...
A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
3 Ways to Create Better-Performing Print Ads
Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...
Car Dealers: 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...
7 Steps to Get Millennials Into Your Dealership
Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...
5 Ways Smartphones Have Changed Automotive Digital Marketing
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more...