Marketing

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...

This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...

If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...