Marketing
Eight Ways to Get Customer Feedback Via Twitter
In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...
Dealer Marketing: Future Success Starts with Internet Marketing
As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...
Dealership Profile—Branhaven Chrysler Jeep Dodge Ram
For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...
Three Ways to Reach New Car Buyers Using Social Media
Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...
Effective Social Media Strategies for Auto Dealers
Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...
Top Tips from Social Media Award Winning Dealers
Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...
Car Dealers Must Monitor the Social Web to Remain Competitive
After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...
How Boardwalk Auto Group Succeeded with Online Marketing
This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...
Four Concepts to Grasp in Copyright and Content Marketing
If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...
Content Marketing for Small Auto Dealerships
As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...
Top Automotive Digital Marketing Trends for 2013
2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...