Marketing
What Information From Big Data Actually Helps Dealerships Sell Cars?
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
Why Mobile Marketing Is a Must in the Service Department
Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...
Today's Automotive Data Science: The Future Is Now
There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....
Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
4 Reasons to Update Your Dealership's Communication Tools
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...