Marketing

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...

These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...

From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...

Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...

Stan Sher

• Feb 26, 2014

In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...

With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...

Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...