Commentary

The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....

The term gig economy is not just one you hear millennials use; it’s a continuously growing workforce of independent contractors who value flexibility...

How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to...

Credit union lending’s prevailing strength is filling the profit sail for increasing numbers of auto dealers. Data shows credit unions provide...

Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face...

Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation...

In the popular movie Top Gun from 1986, a pilot tells one of his peers, “You can be my wingman.” The comment refers to a traditional military flight...

The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can...

Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...

Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...

For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...

Does customer retention have a place in a market shaped by ridesharing, subscriber services, pod cars, autonomous vehicles, Carvana and DriveTime,...